Department of Anthropology

A brand strategy & content studio

Department of Anthropology (DoA) is a brand strategy and content studio for founder-led companies, built on cultural intelligence. We believe that the outlandish convictions and beliefs of founders create the conditions necessary to make outlier brands. We define and disseminate outlier brands.

We work from founder conviction, not category playbooks — studying how the best founders build, and turning those patterns into strategy and content systems for the next generation of brands.

David Kyle Choe, founder & principal

Founder & Principal

DoA was founded by David Kyle Choe, who serves as principal. David brings 11+ years of brand strategy across Fortune 500 companies and founder-led startups, including Coca‑Cola, Netflix, J.P. Morgan, Home Depot, and the Atlanta Hawks. His background spans agency strategy, startup co-founding, and in-house product marketing — a combination of strategic depth and operational fluency.

David is also the creator of Behind the Brand, a content series studying the founder principles behind outlier companies, with a growing audience across channels.

Book a call  ·  David@anthrodept.com